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About Me

As a Senior User Experience Designer, I’m driven by a passion for crafting human-centered experiences that not only look great but truly connect with people. My career has centered on helping businesses define and elevate their brand through thoughtful, user-focused design. Along the way, I’ve led and mentored cross-functional teams of designers and developers, guiding enterprise-level projects from vision to execution. One of my proudest achievements was being awarded a patent from GE Aviation Systems (Docket #285359) for innovative design contributions—a recognition of my commitment to pushing design forward.

Outside of work, I’m deeply rooted in family life as a proud father of two amazing girls and a husband to my supportive wife. Creativity also flows into my personal passions—flying drones, shooting videography, and capturing timeless stories as a professional wedding and engagement photographer. I also dedicate time to volunteer work, supporting families and individuals across different areas of need. These experiences enrich not only my perspective as a designer but also my growth as a person.

Experience

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JP Morgan Chase - UX Design Lead – Wires Division

January 2024 - October 2025

  • Defined cross-product UX roadmaps for high-impact banking workflows, aligning strategy with business outcomes and improving engagement.
  • Conducted research, stakeholder interviews, and usability testing to guide scalable design solutions.
  • Presented design vision to executives, securing buy-in for long-term UX initiatives.
  • Mentored designers in design systems and interaction patterns, raising overall team maturity.

Cisco Systems  - Product Design Lead

August 2021 - October 2023

  • Built a mobile design system adopted across internal platforms, driving consistency and efficiency.
  • Introduced UX motion standards and micro-interactions, improving product usability and delight.
  • Partnered with engineering and PM teams to integrate reusable UI components, reducing build time.
  • Delivered a cohesive visual identity across web and mobile ecosystems.

Wells Fargo - Senior Product Designer

 June 2020 – July 2021

  • Led UX redesigns of core mobile banking workflows (check deposit & transfers) for 26M+ users.
  • Used user insights and heuristic analysis to reduce friction and increase task completion rates.
  • Delivered high-fidelity prototypes and detailed specs, ensuring seamless engineering handoff.

Kobai - Senior UX Designer

November 2018 – April 2020

  • Designed enterprise SaaS applications and cross-platform design systems to enhance engagement.
  • Conducted usability tests and applied iterative improvements, raising user satisfaction
  • Designed and launched a new company website, boosting traffic by 30%.

GE Digital (General Electric) - Director, User Experience

May 2014 – November 2018

  • Defined global design strategy for industrial applications, improving user satisfaction and adoption.
  • Led cross-disciplinary teams to create prototypes and dashboards for enterprise workflows.
  • Led cross-functional initiatives to develop and scale design systems across multiple organizations, ensuring consistency and scalability across products
  • Applied advanced data visualization to simplify complex user journeys.

Redux Inc. - User Interface Designer

May 2008 – August 2013

  • Designed interfaces for Smart TVs across Samsung, LG, Sony & Roku (40M+ devices).
  • Delivered mobile-first video experiences for iOS, leading to acquisition by Google.
  • Established consistent multi-device design language across platforms.

FunMobility - Creative Director

September 2005 – April 2008

  • Directed creative strategy for branded digital content, increasing engagement and retention.
  • Delivered interactive campaigns and mobile services for enterprise clients.

Adobe Systems - Art Director

April 2005 – September 2005

  • Developed interactive demos and marketing assets, strengthening Adobe’s brand presence.
  • Mentored designers to ensure consistency across high-impact campaigns.

Individual Software - Senior Web Designer

January 1999 – October 2003

  • Designed corporate websites, branding, and online services, improving usability and engagement.
  • Created reusable workflows for asset management, boosting efficiency.

Professional Skills

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UI Design
Design Systems
Art Direction
Mobile Design
Visual Design
Leadership

Design Skills

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Figma
Photoshop
Webflow
Final Cut X
Lightroom

Awards & Patents

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Aircraft System Control via Virtual Controls on Electronic Checklists - Docket #282151, #285359

2015

Developed UX for an intelligent aircraft control interface integrating subsystem data for cockpit decision-making.

Education

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Masters Institute

1995

B.A. in Multimedia Communications