Kobai, a dynamic startup poised to transform enterprise decision-making, entrusted me with designing their new marketing website. As the UI and Visual Designer (also handling Webflow development), I translated our team’s brainstormed core message into a digital experience that captured Kobai’s innovation and brand identity. Leveraging Webflow and Lottie animations, I delivered a website that clearly conveyed the product’s promise. At the same time, it engaged users through interactive movement and visual storytelling
Kobai needed a website that clearly communicated its mission to revolutionize how organizations make critical decisions. The existing brand narrative was conceptual, and the challenge lay in transforming abstract ideas into a tangible, visually compelling site that resonated emotionally and intellectually with target users—all while aligning with startup agility and a tight development timeline.
FACING THE CHALLENGE:
How do you turn startup vision into a clear, memorable experience that both inspires and persuades? That was the core of this challenge.
The redesigned Kobai website gave the startup a bold digital presence that clearly communicated their mission and set them apart in a competitive space. With modern visuals, motion, and lightweight Lottie animations, the site transformed complex ideas into an engaging story while boosting performance and usability. After launch, the site saw a 30% increase in visitor engagement, becoming not just a marketing tool but the foundation of Kobai’s brand identity and future growth and established the foundation for Kobai’s brand identity and future growth..
Boris is definitely a great UX and Visual Designer, his domain of best practices and exploring beyond them help build very user centric and user friendly interfaces. He's a great team player and his ability to achieve visual impact make him the right piece for any team. Always pushing forward. He's got a great sense of humor too.
