Redux TV was born to fill the gap in personalized content discovery that mainstream platforms like Netflix, Hulu, and YouTube weren’t addressing. As the UI and Visual Designer, I helped shape a product that empowered users to curate their own viewing channels—bringing together videos from across the web into a seamless, personalized, lean-back TV experience. Over time, the platform scaled significantly—being pre-installed on over 40 million connected TVs across Samsung, Sony, LG, and Google TV.
While YouTube offered powerful search, Hulu focused on TV shows, and Netflix on movies, none offered a truly personalized, discovery-driven experience for lean-back content consumption. The challenge was to design an intuitive UI that let users become curators of their own content streams—tailored to their unique tastes and viewing habits.
FACING THE CHALLENGE:
Multi-Device Consistency: Designing across TV, tablet, and mobile required maintaining a cohesive experience while optimizing for each screen size. I developed a flexible design system and visual language that adapted seamlessly across devices.
Lean-Back UX: Users needed a “lean-back” experience, minimizing cognitive load while keeping discovery engaging. I simplified controls, reduced clutter, and prioritized content hierarchy.
Scalability & Future Integration: Designed concepts for platform expansions, including Boxee and Yahoo Connected TV, ensuring long-term adaptability.
Over multiple versions, I continuously tested and refined the interface based on user feedback
V1: Initial UI + user testing
V2: Simplified guide + improved navigation
V3: Seamless transitions
V4: Minimalist controls
V5: Pure lean-back experience
Boxee Integration: Enabled browsing of popular channels, subscribed feeds, and personalized home streams—plus new content indicators.
Yahoo Connected TV Concepts: Extended our lean-back design language to larger TV screens, focusing on seamless and intuitive engagement.
Boris is responsible for the design of Redux's TV, tablet, phone and destination site products. At a fast-paced engineering-heavy company in a highly competitive space, that's one of the real hot seats. Boris handles the pressure, the interactions with the team, and most importantly, the product and process brilliantly with great skill and effectiveness. The UI, design and look and feel of Redux's products consistently win praise.
