Go to Top

Project: Digital Command Center

Client name: GE Digital (Finance Division)

My Role: UX Director • User Interface Designer • Visual Designer

Project Overview

GE Digital needed a central dashboard—what we dubbed the “Digital Command Center”—to serve as a single source of truth for critical business metrics. This tool consolidated insights across software orders vs. actuals, Predix platform performance, support metrics, release progress, and cloud usage—all aimed at enhancing transparency and fostering data-driven decision-making across the organization.

Problem Statement

GE lacked a unified interface to monitor and interpret key operational data. Teams were working without a cohesive dashboard, leading to fragmented insights and siloed decision-making. The challenge was to design a responsive, scalable command center that could deliver critical data in a clear, accessible format—regardless of device.

FACING THE CHALLENGE:
How do you inspire confidence and secure buy-in for a tool that doesn’t yet exist? The answer lay in visualization—transform abstract data into tangible, strategic direction.

Process / Approach

GE lacked a unified interface to monitor and interpret key operational data. Teams were working without a cohesive dashboard, leading to fragmented insights and siloed decision-making. The challenge was to design a responsive, scalable command center that could deliver critical data in a clear, accessible format—regardless of device.

Results / Impact

The Command Center became a powerful tool embraced by senior management and operational teams alike. Today, it supports critical decision-making—especially during product releases—demonstrating its enduring value. Being cited and featured internally also validated our role in advancing GE’s data storytelling capabilities.

Not many people have the opportunity to report to a manager who is also a mentor as I did with Boris at GE Digital. I was always impressed by his empathy and desire to help others grow both professionally and personally. He also made sure we celebrated our wins and kept team moral up. I have no doubt Boris will be a great leader and manager in any organization he joins.
- Izhar Buendia
Product Designer / Previously Netflix, OpenTable, GE