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Project: Configure Quote – GE Power-Gen

Client name: GE Power-Gen

My Role: Creative Director • UI Designer • Icon Designer

Project Overview

GE’s Power Division faced a critical bottleneck: configuring, quoting, and ordering electric grid products relied on PDFs and emails, causing delays of up to seven days per quote. My team was tasked with building a digital solution that empowered sales reps to generate same-day proposals—even offline—dramatically accelerating sales velocity and improving customer experience.

Problem Statement

The quoting workflow was slow, inefficient, and error-prone, causing lost momentum, revenue risk, and missed opportunities. The challenge was to design a resilient, intuitive digital tool that streamlined configuration and proposal delivery, enabling GE sales teams to produce accurate quotes in minutes, regardless of connectivity.

Process / Approach

FACING THE CHALLENGE:

We needed to transform a slow, manual workflow into a fast, reliable, and user-friendly experience for sales representatives, even when offline.

How I Overcame It:

Visual Storyboarding & Alignment

Iterative Wireframe Translation

Compelling Visual Communication

Results / Impact

The Configure Quote tool was a resounding success. The product earned high praise from senior leaders and users alike.

Boris is an exceptionally talented, creative, and passionate UI designer. I had the opportunity to work with him on several projects while at GE Digital. Whether it was designing pixel-perfect user interfaces, crafting top-notch videos, or creating new design systems from the ground up, Boris was always able to deliver best in class solutions. He was also extremely good at juggling multiple projects simultaneously while always keeping calm under pressure. Boris is an amazing team-player who will always bring invaluable contributions to any team. He was an absolute pleasure to work with.
- Mauricio Melo Gonzalez
Lead UX/UI Product Designer | Educator