Project: PowerGen Evaluator – GE Power

Client name: GE Power – High Impact Innovation Team

My Role: Creative Direction • User Interface Design • Visual Design

Project Overview

The PowerGen Evaluator was developed to modernize GE Power's turbine sales tool, transforming it from a dated, tablet-only application into a sleek, cross-platform experience. The goal was to enhance usability, streamline navigation, and present turbine data more effectively across devices. This initiative aimed to improve the sales process by providing a more intuitive and accessible tool for GE's sales representatives and customers.

Problem Statement

The existing turbine sales application was outdated and limited to tablet use, hindering accessibility and user engagement. The challenge was to redesign the application to be modern, user-friendly, and compatible across desktop, tablet, and mobile devices, ensuring a seamless experience for users on any platform.

Process / Approach

FACING THE CHALLENGE:
How do you transform a legacy, tablet-only application into a modern, cross-platform tool that enhances usability and effectively presents complex turbine data?

Old Outdated Design:

How I Overcame It:

Collaborative Discovery: Engaged in initial "workout" sessions with GE Sales representatives to understand user needs, pain points, and expectations, ensuring the redesign aligned with real-world usage scenarios.
Wireframing & Prototyping: Created wireframes and prototypes to explore and validate design concepts, focusing on intuitive navigation and clear presentation of turbine data.
Design System Development: Established a cohesive design system to maintain consistency across the application, including typography, color schemes, and UI components.

New Updated Design:

Responsive Design: Implemented a responsive design approach to ensure the application provided an optimal viewing experience across various devices, from desktops to mobile phones.
Tool Adoption: Transitioned to using Sketch as the primary design tool, adapting to its features to efficiently create high-fidelity designs and prototypes.

Results / Impact

The redesigned PowerGen Evaluator received positive feedback from users, who appreciated the improved navigation structure and the application's compatibility across multiple devices. The integration of the tool into GE's existing Power Generation Portal provided a unified experience, enhancing productivity and streamlining the sales process.

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